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NowADCC champion Victor Hugo makes his ONE debut against Devhonte Johnson on November 6
Advertising

Advertise

Take your brand to the people who train jiu-jitsu.

Sinistro News is part of Jiu-Jitsu Sinistro, which talks every day with jiu-jitsu practitioners on Instagram (@jiujitsu.sinistro) and on this news portal. It is a space made for people who train: athletes of every belt, competitors, instructors and academy owners.

Formats

  • Sponsored article: a story about your brand, product or event, published on the site with the Sponsored label and a link to your page. The article stays online and can be found on Google.
  • Instagram video: Story, Feed or Reels on the @jiujitsu.sinistro page. If you want, we edit your video so it performs better.
  • Site banner: your brand at the top, in the sidebar or inside articles, by the week or by the month.
  • Coverage sponsorship: your brand presents the coverage of a major event. Example: "ADCC 2026 coverage presented by [your brand]".
  • Tournament promotion: for organizers who want to take their event to practitioners.

Formats can be combined. Example: Instagram video + sponsored article on the site.

Rules

  • All paid content is marked Advertising or Sponsored.
  • Ads do not become news: the journalistic coverage stays independent.
  • We may turn down ads that do not fit our audience or that make misleading promises.

How to book

Write to [email protected] with the subject "Advertising" or send a DM to @jiujitsu.sinistro. Tell us what you want to promote and we will send you the audience numbers, rates and available dates.